Economic Impact

The $400 Million Impact: How FIFA World Cup 2026 Will Transform Dallas-Fort Worth

Discover how hosting 9 FIFA World Cup 2026 matches will generate $400 million in revenue and create 3,000 jobs in the DFW Metroplex.

DFW World Cup Team
December 5, 2024
5 min read
The $400 Million Impact: How FIFA World Cup 2026 Will Transform Dallas-Fort Worth

The FIFA World Cup 2026 is set to bring unprecedented economic growth to Dallas-Fort Worth. With AT&T Stadium hosting 9 matches—the most of any host city—the economic impact is projected to reach $400 million.

Economic Benefits

Job Creation The World Cup is expected to create **3,000 new jobs** across various sectors including: - Hospitality and tourism - Transportation services - Event management - Security and support services

Revenue Generation Based on the 1994 World Cup when Dallas generated $300 million (equivalent to $600 million today), the 2026 tournament promises even greater returns with: - Increased international tourism - Extended stay visitors (35+ days of events) - 100,000 daily visitors at fan festivals - Boost to local businesses

Historical Context

Dallas successfully hosted the 1994 FIFA World Cup at the Cotton Bowl, with FIFA establishing its tournament headquarters and International Broadcast Centre in Dallas. This success demonstrates the city's proven capability to host world-class sporting events.

Infrastructure Ready

AT&T Stadium offers world-class facilities: - 90,000+ seating capacity - Retractable roof for weather protection - 25,000 square feet of video displays - Located near Texas Live!, Globe Life, and Choctaw Stadium

The region is prepared to welcome the world with DFW International Airport, the second busiest commercial airport, ready to accommodate the influx of international visitors.

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economicsbusinesstourismdallasjobs